One of the fascinating things about designing a logo is you never know the company you are creating the logo for could one day become a house-wide name and your logo will be at the forefront for that company.
Just think about this the company you are currently working for blows up and becomes a giant like Nike or Apple. Your logo will be displayed whenever anything is related to that company because your logo will be the visual representation of that company.
Today, I will tell you about some of the people who were just like you and me, but they created logos for companies that blew up and became a giant in their field. So, welcome to famous logo designers where I mention the name and the creation that made them famous.
1. Ruth Kedar: Designer of Google Logo
How many logo designers can say that their logo design is seen by millions of people every day? Not many I believe. Well, for starters Ruth Kedar is not your average logo designer as she created the logo for one of the biggest company in the world Google.
I believe Google is one of the top 3 most valued companies in the world. Can you imagine a world without Google nowadays?I definitely can not. Google has in twined into our lives just like brushing our hair or taking a shower.
If we need to know something we simply Google it. If we need to know the price of something we just Google it. If we are unsure about something and need to be sure and need a second opinion, we use Google to find the right information.
See the importance of Google in our lives? Well, when you first go ahead Google something, the first thing you see when you are typing in the search bar is the logo. The logo that millions of people see when they are searching or browsing for something on Google.
The famous logo with blue, red, yellow and green colors is seen by millions of people when they are using the services that Google has to offer. The designer behind this famous logo is the one and only Ruth Kedar.
Ruth Kedar was born in Brazil and got her degree in architecture in Israel, and got her master’s degree in Graphics design from Standford University. Google still uses her work for one of the most well-known logos to this day.
With this design, Ruth Kedar has forever engraved her name on the list of history of graphic design, and she is one of the most well known graphic designers that graphic designers look up to.
2. Carolyn Davidson: Designer of Nike Logo
How many companies can you tell that is known more by the outlook of their logo than the product they sell? There are only a handful of companies that can say that and Nike is one of them.
The ingenious mind behind that famous Nike logo is Carolyn Davidson. She came up with the idea of designing the Nike swoosh logo. She created this swoosh logo in 1971 while getting her degree on graphic designing from Portland State University which is situated in Portland, Oregon.
The fascinating thing about Davidson is that she started as a Journalism Major but later switched to graphic designing (talking about luck, huh!). Well switching to graphic designing served her well I believe.
One of Nike co-founders named Phil Knight was teaching an accounting class at the university that Carolyn was getting her graphics designing degree from. Phil overheard Davidson talking about how she was unable to buy stationeries for her designing classes.
So, Phil decided to offer Davidson a job. The job was to create charts and graphs that Phil would use for his meetings with the Japanese executives. The company was known as Blue Ribbon Sports Inc. at that time.
Impressed by her work Phil offered her more work such as creating posters, ads, and flyers for his company. Then in 1971, Phil and his co-founder’s needed a logo for one of the new lines of running shoes which they were getting ready to introduce to the market.
Davidson designed five drafts for this project, and then Phil went with Swoosh one. Carolyn Davidson charged the company $35 for the logo, and if you adjust it for inflation, it will come around $220.
You may think it was quite cheap for this incredible logo but at that time the company was known as Blue Ribbon Sports, and no one would know it would become a Fortune 500 company. If Davidson knew how famous this logo would become, she would have definitely charged them more.
Though Knight gave her an envelope filled with 500 shares which are now worth around 1 million dollars, it was a nice gesture of Phil Knight doing this, and it shows that he cares about people’s contribution to the company, which is one of the reasons Nike is so successful now.
3. Rob Janoff: Designer of Apple Logo
If today you decide to make a list of one of the most iconic logos of all time, the logo from the tech giant company Apple will be probably on top of it. Not only this logo is the representation of a first trillion dollar company, but it is also a status symbol.
The designer who came up with this brilliant idea for the Apple logo is mastermind Rob Janoff, who created a logo that nowadays symbolizes class and elegance of every device Apple launches.
Rob Janoff decided to use the symbolism of tempting apple of Eden in the Apple logo and also it has a bite taken to signify a “byte” of information as their products are used to convey information.
Rob Janoff also worked for tech giants such as Intel and IBM. But his work for Apple will be his most remembered work.
4. Alan Fletcher: Designer of Reuters Logo
Mr. Fletcher was a British graphics designer who took inspiration and elements from both European and American design styles to create a design of his own.
Through his illustrious career, Fletcher was different from other graphic designers because he used unique elements and design styles to create logos that were beautiful and astounding.
Alan Fletcher’s most known work is logo he has created for Reuters. For this logo, he used typography that was simple looking but demanded attention from the viewer.
Alan Fletcher also wrote a book which is named “The Art of Looking Sideways,” which is a must-read for any graphic designers.
5. Walter Landor: Designer of Levis Logo
One of the most famous clothing logos is LEVIS logo, which is one of the world’s largest companies in the clothing industry. Walter Landor was working as a designer, and he noticed a change in the marketing style of products.
The time of store clerks who recommended products to consumers was nearing to an end. So, he decided that the next phase of marketing will depend highly on the logo of the company. He then designed a Levis logo in warm red color.
At the time people prefer to use cooler color tones for their brands similar to the swiss-modernism style. Mr. Landor is mostly recognized for his work on Levi’s and Alitalia. Because of him starting the trend for warmer colored logos, many other companies also started using it.
To Sum Up: Famous Logo Designers
Just like any other field, some pioneers pave the way for others. The 5 famous logo designers that I mentioned in this article has made this beautiful job easy for us. Graphic designing and particular logo designing is a trendy and evergreen field, and logo designers are partly responsible for the success of every global company know today.