It is no secret that graphic design and branding go hand in hand. Today, the world prefers visuals, which happens solely because everyone is in a rush.
Delivering a message as quickly as possible and making a person remember something in just a few seconds sounds impossible, but graphic designers can do such a thing.
Impressing through visuals is much more efficient than text or audio messages.
The fact that people can peek at a logo and instantly remember the company’s name simply because of its design is mesmerizing. A graphic designer is the one who can put this theory into practice.
Read this article thoroughly to learn more about the unbreakable bond between graphic design and branding.
Branding represents the multitude of processes and actions used to create and maintain the image of a company.
It is the method companies and organizations use to communicate a message and differentiate themselves from the competition.
A graphic designer must transmit a strong idea through a simple logo.
How difficult that sounds? Well, you will understand this topic’s intricacies by continuing to read this article.
Brand – branding – online branding
Not any product that is sold on the market represents a brand.
When a person buys a branded product, he also pays for the big company name.
Creating the same product but not attaching a huge brand means it won’t be as expensive as the first. Plus, not as many people would buy it. Why? Because a brand has the power to influence the buyer in various ways.
When a brand is globally accepted and has so much notoriety, the products it produces will be quickly sold at a higher price compared to the average. This is why a graphic designer can be considered the brain behind branding.
He is the one who is responsible for creating a memorable image for a company. The bond between graphic design and branding appears when a specific image is attributed to a company.
The work of a graphic designer differentiates one company from another and makes customers remember it through visuals.
When creating the visuals for a specific company, the graphic designer is the one who sets the competitive advantages that are going to be presented to all potential clients.
Turning a regular company into a brand includes complex processes, among which we find graphic design.
Branding involves focusing on sending a message through advertising campaigns, logos, posters, and so on, which wouldn’t be possible without the work of a graphic designer.
He and other branding specialists decide how the brand identity will develop, starting with color schemes, fonts, mottos, messages, etc. This design will stick with the company until the end and will only suffer small changes.
Thus, you can tell how important design is for influencing brand identity.
Since the online environment is now preferred, there’s no wonder why many people moved their businesses entirely here.
Online branding represents the many processes used to create an image online and attract clients. It doesn’t involve any actual printed materials – everything is represented digitally.
That’s why it is easier for a graphic designer to represent a brand in terms of an online presence by creating a general image for social media accounts, email marketing, virtual campaigns, website content, etc.
After a graphic designer manages to compile a clear identification of all the branding elements, the people responsible for promoting the brand will choose the proper methods of communicating the message that was already built visually.
Graphic design rules in branding
But what elements in graphic design are so unique when it comes to branding?
Creating a consistent brand experience relates to the work of the graphic designer in charge of the respective company.
He is responsible for choosing eye-pleasing fonts that suit the message the company wants to transmit; he appropriately chooses colors, shapes, and every detail that will make customers remember the brand and its particularities over time.
Before making any decision, the graphic designer must clarify the brand vision. What makes the company authentic compared to other similar businesses? Can these characteristics be condensed into a logo or a design for an advertising campaign?
Graphic designers will answer these questions by creating a unique vision for any company that wants to become a well-known brand.
Graphic design and branding are entirely related to what the company’s owner wants. Defining the ideal target market and letting the graphic designer know what you – as a business owner – want to transmit through your brand is essential in the creational process.
This way, you leave no room for misinterpretation, and the graphic designer will know what material to deliver.
Without good communication, chances are you won’t like the outcome because you didn’t correctly state what you desire.
The graphic designer is there to deliver content that fits your vision but in a more pleasing, professional manner.
Emphasizing the bond between graphic design and branding
You probably understand that graphic design is a dependent condition of branding after you’ve read all the details above about this topic.
A graphic designer can have many responsibilities, but creating a strong brand for a company that might become internationally notorious a few years from now is their most impressive and vital responsibility.
First, creativity and unicity are required – there is no room for plagiarism, stealing ideas, or even using similar color palettes that another company used for their brand.
A graphic designer needs to be capable of creating a visual identity from scratch, transmitting a message with just some resources, and making clients memorize the name of a company by just looking at a logo.
Graphic design and branding work hand in hand, and the results are always impressive.
How would a person remember a company with such ease if branding was never present?
The person won’t; thus, he won’t return to buy more products because similar ones are already available on the market.
A graphic designer can give a company a particular image that clients will never forget.
The respective company will be distinguished out of thousand others.
The graphic designer’s role in branding is to give birth to something that will continuously grow, stick to people’s minds, and make them remember a company’s good (and sometimes bad) characteristics.
This bond is unbreakable because companies would not survive while lacking visual content.
To be accepted by the large public, a message should be delivered appropriately, and there is no better way to do that other than hiring a good graphic designer.
Reflect on this matter, and you’ll slowly realize just how vital visual work is in our daily lives.