Graphic design is a profession that wants to send a visual message to specific social groups with a determined purpose; the designer is the indispensable part of that communication. The purpose of the message depends on the area that you work in.
There are many graphic design areas and it’s impossible for one person to know everything about all of them. That’s why when they’re going to start to work; they have to be sure which one fits them the most.
These are some of the most common areas, its details and what a designer has to know when they are going to work with them; so if you are a designer or a student that still doesn’t know which one is the best for you, this article may help you a lot.
This is one of the most common and traditional areas. Here the designer organizes the composition of printed publications such as newspapers, comics, menus, magazines, books, and many other publications.
Although nowadays in the digital era, with smartphones and tablets, we can mix the printed with the digital design.
The editorial design’s purpose isn’t just to promote a product or an opinion, it could be to entertain, inform, educate, and even create a mix between all of them. Also, it searches to keep people’s attention.
These designers have to put text and images in a way that could be enjoyable for the public.
The professional in this specialization has to know about typography, colors, similarity, and the most important is to have an agile mind to organize all the information in a way that could be simple and understandable.
Advertising And Marketing Design
The advertising design basically consists of creating an image in order to promote a product or a service. But it isn’t that simple, the image has to make people feel attracted and practically obligated to buy the product.
The object of marketing is to increase the value of a specific product, this could happen if the clients buy it, and that’s why advertising and marketing work side by side.
This graphic design area demands a strategic and commercial mind in order to use creativity, motivation, and persuasion to sell the product to a specific customer.
For that reason, they create advertisements, posters, flyers, printed and audiovisual announcements, and other things to make the product known.
The tools that the designers use to promote the product are slogans, text, images, brands, colors, and their influence on people.
The packaging design is narrowly related to advertising design because the package is the first thing you see from a product. It also makes a product attractive or not.
This graphic design area is focused basically on creating a striking package for the product, while advertising and marketing are focused on promoting and selling the finished product.
The designed package has to make the product visually attractive and also has to be functional. The clients have to identify the product just by seeing the packet, that’s the main goal of this area.
The packages could be boxes, bottles, cans, that depends on the creativity of the designer. But this doesn’t finish here, the designer also has to design stands and marketing campaigns.
Here prevails creativity over other abilities.
This may look like a not-so-profitable area, but it isn’t. Just think about all the new cosmetic products, natural medicine, and electronic products that need a proper parcel.
Brand Identity Design
This is a very special field because it’s connected with the other graphic design areas, but at the same time, it’s independent in its own way.
Here the designer has to create the face and personality of a company and transmit its message correctly. At the same time, the professional needs to use advertising and marketing strategies, or even create a new package for a product.
It has to design three aspects of the company: the first one is brand culture and values, the second one is the position in the market, and the last one is the visual components of the brand.
One of the most important parts of the last aspect it’s the logo design, but it isn’t just that simple. The designer has to devise stickers, uniforms, mascots, and everything that makes it easy for the clients to remember the company.
One of the main purposes is to make the consumers remember the company and even bring them back for more.
Correctly creating a brand identity needs a lot of the previous investigation to be sure to catch the owner’s idea and make its company more relevant than the competitors.
Logos are graphic designs that allow identity to a company, product, or any public or private organization. It’s the first image of what it represents, that’s why it has to be readable, reproducible, and unforgettable.
It is the newest area of them all and it’s revolutionizing all of the graphic design.
Not just because of its scope, it’s doing it also because of its restrictions. This includes more than just design, it goes from interface design and user experience to things such as interactivity, navigability, utility, the architecture of the information, and Search Engine Optimization (SEO).
Like the brand identity design, this area integrates the knowledge and techniques of the other ones. It needs the organization and hierarchy of editorial design, simplicity, and functionality of brand identity and the visual perception of the advertising design. It is also related to programming.
The designer should know about HyperText Markup Language (HTML) and Cascading Style Sheets (CSS) in order to make the website appealing and easy to understand for the user.
The designer should also know about User Experience Design (UX design), which is the way the user interacts and visualizes the site on different gadgets.
It has three phases: in the first one the designer has to organize all the information of the web page just like in editorial design, the second one consists of structuring and classifying all the pages of the website by using HTML, finally, the last one seeks to put the website on the firsts places of the searchers by using SEO techniques.
This one involves texts, images, photos, sounds, animations, as a digital backup. Could use editorial and web design tools sometimes, but it isn’t always necessary.
Its goals are basically the same as the editorial design, this means that it looks to entertain, educate, or communicate something to the public; everything depends on the designer’s idea and creativity.
The multimedia design is the one in charge of editing and publishing almost everything relating to digital content, such as eBooks, social media, electronic magazines, and newspapers.
These designers’ job is tied to multimedia fields such as television, film or audio productions, set design, and many others.
Final words: Graphic Design Areas
The job of a graphic designer isn’t as simple as many people think, and it’s even harder to choose a specialization to start working on. Because, even when they do it, they have to know some things about the other areas as well as they’re all related to each other and can’t be developed separately.
Also, that relationship between them is the one that allows catching the client’s idea successfully and delivering its request.