Are you looking for that perfect graphic design style for your latest project? Maybe you cannot decide what type of visual style you should go with for your newest design. Don’t worry; you’ve come to the right place.
Here I will tell you about the 5 most popular graphic design styles available and how you can choose among them. Now, if you want to find out about different design styles, you will have to read further, so let’s dive in.
How Can You Choose The Perfect Graphic Design Style?
Any graphic design project you do, you will start with it from scratch, and in the beginning, you will be looking for inspiration from different design direction which will help you create something unique.
Some might say that you can not create something original from looking at existing designs, but if you take the bids of different styles and not copy every line, you will definitely end up with a novelty.
Let’s look at an example:
Think about a new project. You are meeting the client for the first time. The client shows you a picture of the Apple logo and tells you they want their logo to look something like that.
Immediately you know that they want their logo design to be minimalistic, with a potent symbol as a primary element.
Now, remember the client must approve the graphic design style you choose for the project. Always ask him or her what type of style they would like their project to be based on.
If the client doesn’t know what they want, your job as a graphic designer is to suggest different styles and find out the right design direction they want to go with. The style they choose will be base for the design you’ll build upon.
If you miss this initial step and you go with the approach where you only think what a client wants, you are likely to risk a rejection of your work.
That is why you should never go with your gut feeling designing something you think the client will like because they might have a totally different idea in their head. And because you didn’t collect the facts, you will have to start with the project all over again.
Discovering the right design direction will also help build a better client relationship, and you will not waste unnecessary energy and time working on something which you will ultimately have to scrap because the client didn’t like.
I cannot stress enough how important it is to get your clients preference or option on the preferable graphic design style. I had to learn this the hard way when I was just a beginner graphic designer, and I got my first gig.
I remember how thrilled I was to land my first client. But in the middle of all this excitement, I made a rookie mistake – I didn’t ask the clients preference about the design style. The client ultimately rejected the proposed design, and I had to create a new one according to their taste.
Ultimately, it just cost me some valuable time, nerves, and energy, which I would have better spent playing FIFA with my pals.
If you want to avoid the pain and bad feelings, you always need to be clear on the specific requirements your client likes. As I said before, the easiest way to see if you’re on the right is to send them some drafts of the project you are working on in different graphic design styles and see which one they prefer the most.
The design style they choose is the one you should go with for the whole project. This is one trick which will make your life as a graphic designer much easier and less stressful. With the experience, you will immediately know what style is the right one for the given project.
Let’s say you are working on a project for a channel which creates kid’s videos on YouTube, and you’re asked to make a logo and other visual elements for it. Without any questions, you will propose bright, saturated colors which will create a joyful feeling that kid’s like.
Now that we got that covered let’s check out some of the popular graphic design styles out there.
5 Popular Graphic Design Styles Are:
1. 3D Design Style
Use of the third dimension is becoming of the most popular methods this year. The three-dimensional graphic design is the opposite of flat design. The 3D design style characterizes its elements by the illusion of volume and mass, which makes the design look like it occupies space and makes it more realistic.
- Lighting effect
- Mostly uses a single shade of color.
- It will give you an illusion of volume and depth.
It mixes well with:
- Fun and Playful styles
2. Retro Style
The retro style gives us a taste of the recent past. For example: Think about first Air Jordan shoes that came out. They were released in 1985, and if they decide to re-launch the same model of Jordans, they will be called Retro Jordans. For this graphic design styles, we want to recreate the era of the past, which is usually vintage inspired.
- Illustration of old technology and music
- Use of bold colors, different patterns, and shapes
- Use of fonts with hard shadows or hand-drawn typefaces.
It mixes well with:
3. Abstract Style
The abstract graphic design style is creative, and one of my favorite techniques to work with. You can literally draw random lines and put random elements together to form a design, and if that grabs the attention of the viewer, you’ve achieved your goal.
Even though you can put together random shapes and forms, the design has to serve a purpose which is to convey the message the client wants to communicate.
- Not defined representation of objects.
- It depends on the opinion of an individual.
- You need to choose the font style, which is relevant to your theme or project.
- Design of the text will ultimately convey the brand message.
Mixes well with:
- Feminine themes
- Retro themes
- Natural themes
- Fun and Entertainment
4. Photorealistic Illustrations
With the use of this style, you will create an illustration from an artistic concept which will have inspiration from a real image.
- You need well-defined lines
- Need to detail the illustration perfectly.
- Should have some resemblance to the original image.
It mixes well with:
- Vintage designs
- 3D designs
- Natural designs
- Feminine designs
- Masculine designs
5. Minimalism Graphic Design Style
Minimalism graphic design style is one of the methods out there. Now, as you can guess by the name of it is defined by simplicity. It is different from other styles, where we use a lot of highly decorative elements.
With this style, you will use some simple elements which will convey the message and will successfully grab the onlooker’s attention. I like this style and working with it, but to make it look minimalistic and not too sterile is quite a challenge to achieve.
- Use of a minimal number of elements
- Use of a few selective colors
- It helps communicate the message in a straight forward manner.
Mixes well with:
- Luxurious graphic design.
- Abstract designs.
- Professional designs.
- Feminine designs.
- Geometric designs.
- Flat designs.
There are many different graphic design styles you can choose among for your design project, and in this article, we touched on the 5 most popular ones. In the end, it is up to you and your client’s preference with which style you want to go along with.