a Logo Design Brief?
A logo design brief is just a document that has all the essential information written down regarding the client and company so that it is easier for the graphic designer to know what sort of logo design the client wants. It makes the life of a graphic designer more comfortable.
A logo design brief is a vital part of a logo design process especially if the logo you are trying to design is a business logo. This sorts of a logo have some particular information that you need to include so that that the logo serves its the purpose.
This is where a design brief comes in to play its part. A good graphic designer will do his research and will make an excellent design brief before working on the actual design.
Think about a design brief like a to-do note. So, in a design brief, you note down what information you need to include and how your design should be for that particular logo.
Most clients and graphic designers do not know how to do a good design brief which can result in bad looking end design.
You need to ask your client some questions like how they will like their final design to look like and what information they would like to include in the end design.
As a graphics designer, it is your job to make sure that the client or the owner of the business you are working with provides you all the necessary information that goes into the design brief which will help you to create a logo that will satisfy your customer.
If you do not creating a perfect design brief the outcome of the logo design will suffer. If your final design suffers because of your inability to produce the ideal logo design brief, then you will be the sole person to blame.
If a client is being too ignorant about giving you the right information for your design brief, then it is up to you to make sure that they understand that the logo design brief has a crucial role to play in that final design of yours. Make them know that the better the logo design is, the more beautiful the final design will be.
How Can You Create a Logo Design Brief?
A logo design brief consists of some simple things. It includes some necessary information about the client or business you are making the logo for, and your client should provide this information. Also, you should do some background research about your client or the industry they’re working for.
Because sometimes you have some clients that will not provide some critical information that could have helped you tremendously to design the logo better and easier. Clients do not know what facts are helpful to you.
They will give you the information that they want on their logo but not what will help you create a better logo design brief.
In this sort of cases, when you have trouble creating a design brief you need to do some research and try to find out the information from the client. Just give them a call and ask them the questions you need to know. Most clients appreciate your questions and are eager to help you.
There are those circumstances where a client is not very cooperative, and in those rare cases, you need to create the design brief with the information you can salvage.
Always Ask Questions
I have touched upon this topic earlier, but I will describe what I mean by asking the right question, now. See you have decided to work with a company. The company wants you to make a logo for them.
Here’s an example: You want to get a suit. Now, you can get a readymade suit, but you do not want to. You have the money, so you want to get one which is custom made. So, you go to a tailor shop. Ask the tailor to make you a dapper looking suit.
After confirming that you want to buy a suit what will the first thing the tailor will do? I will give you guys a minute to think!
The tailor will ask you some basic questions. Like: “What type of suit you are looking for? You will go like something that suits my complexion. He will suggest you some colors that will look good on you and you will nod your head if you like them.
The same way you will also ask your client what color would they like their logo to be? What sort of color goes with their company? Would they like something vibrant and upbeat?
After confirming the color, the tailor will ask you what sort of fabrics you want. Now, your price depends upon the quality of the material. The premium the cloth is the higher the cost will be. So, you will choose a material according to your budget.
At this point, you will ask how they want their logo to be designed? Do they want something simple? Or do they want something detailed? Just like the fabrics, the price of the logo will depend on how simple or harder the design is.
Now, after going through all those steps, the tailor will finally get your measurements. He will ask you how tight you would like your suit to be and give any suggestions if needed.
Like the tailor, you should ask your client to confirm all the recommendations they’ve given you and ask them if they would like to make any additional changes.
Just think of yourself as a tailor who is tailoring a well-designed logo for a person instead of a suit.
Your client may think why you are asking all these questions and if they ask you what all these questions are for?
If you get a question like that from your client, you need to tell them that you are trying to get a feel on how you want their end logo design to look like. Just make them understand the more questions you ask, the better their logo is going to be.
Always Ask if They Have a Slogan or N
In my experience, when I was starting as a graphic designer, I have dealt with some clients to whom I have sent the final logo design and was expecting them to confirm the design, but they replied by saying you forget to add our companies slogan.
Sometimes you can add some text to a logo and sometimes you cannot. In those cases, you need to scrap the whole design and make an entirely new one just because you forget to ask a simple question “Do you have any text that you want me to put in the design.”
I messed up in those cases. It is okay to mess up here and there, but we all need to learn from our mistakes. From now on the first thing, you should ask your client is “Do you have a company slogan and do you want me to put it next to the logo?”
Always Ask if They Have a Deadline For The End Design
I have my fair share of experiences where I get a call from the client asking “Hey is the design ready yet?” Immediately, I was a little bit shocked because I still haven’t started working on the design yet. And if that was not enough, he adds “We need the design by tomorrow.”
When I was starting my career, and I needed a good reference plus build a good client relationship I did not say I cannot meet the deadline. I just said, “Yeah, I will send you the design tomorrow!” After the call ended, I sat in front of my computer and kept working on the design for the next 10 hours.
It was foolish and unprofessional of me not to ask the client if they have a deadline or not.
Deadline question is the most important one, and if you do not ask it, then you will suffer like I did for that day and I must say that was one of the most horrifying experiences I had as a graphic designer.
So for the last time, never, ever forget to ask the client about the deadline.
Final Words on How to Write a Logo Design Brief
These are some of the steps on how to write a logo brief for me. There are other ways to write a logo design brief, but I needed to share the one that works best for me.
With experience and time, you will exactly know what type of questions you need to ask your client before starting a new logo design project. And remember a good designer brief leads to an excellent end product.