What You Need to Know
Firstly, in order to be certain that your logo design price is fair, you should be asking yourself what does “fair” mean to you. There are two things to consider here:
- Personal abilities and the level of quality you can offer
- The client’s expectations and requirements
Based on these two simple factors, the logo design price can vary, and it can be as low as 50$ for a run-of-the-mill logo or it can even go towards a sky-high price, ranging from 500$ to 1000$, and even a 10.000$ if you’ve got what it takes to provide the correspondent quality.
Depending on your portfolio and the number of jobs you’ve accomplished, you can naturally have higher price expectations, but let’s just consider that you are in the beginning phases of your career, with no ideas whatsoever about what your work is worth.
In this case, you need to possess the basic know-how of what a design logo really is, and it’s not just about what program you use to make it.
The client doesn’t care about that at all. It’s the time you invest in making it. Because time is money, you should think hard about what makes your time valuable. It might be worth it to spend 5-6 hours on making a logo if you get paid 200$, but it suddenly becomes less appealing when the pay drops to 100$.
Dictating Your Own Logo Design Price
Because a lot of clients have no idea themselves what they want from a logo, and what to expect, they will often not realize the sheer amount of work required to make one. Thus, they won’t understand why it is you’re demanding an “exorbitant” price when they can simply have one made on logomaker.com for 5$.
They won’t see the difference, because they don’t know what to expect, and you should tell them exactly what the design process entails, how the quality of a 5$ logo doesn’t come even close to a professional one.
In this sense, in order to properly explain to your employer why your logo design price is fair, there are a few questions you must first ask them. It may not seem like bargaining was necessary, but believe me, this is what differentiates rich graphics designers from the scrawny riff-raff that only get the scraps.
Without Further Ado, These Are The Questions That You Should Answer:
- What is the main idea behind the logo, its purpose?
- What services or products does the respective business offer?
- What other details about the company should you know?
- Who is the target audience that you should have in mind?
- What is the timeframe for the logo completion?
- Who are the competitors?
- How many revisions does the client want before settling on the final logo?
- In what format does the logo have to be? Digital or printed?
Before getting an answer to all these questions, you shouldn’t even think about starting to work on the logo. It will only invite troubles later on.
Remember, you want to satisfy the client and deliver the work with professionalism and efficiency, so make sure that you cater to their exact wishes. Moreover, you now have the necessary information to motivate your logo design price, which is the main point here.
If you want to capitalize on the first impression that you make, it would also be a good idea to create a template with these questions that you can send to the client before any other interaction beings. It will make you seem like a true professional, and it’ll make them more accepting of your monetary demands.
What Makes a Good Logo?
What truly makes a design logo great is whether it contains the very essence of the business it’s made for or not. Its purpose should be to stick into the mind of a potential client, while also directly alluding to the main activity domain of the respective company. So, your client’s personal directions matter as much as the main focus of his company, the provided services, and products.
If the client is just starting his business, it’s even more important to ask these questions because you want to know exactly what he has envisioned for the future, how he views his plans coming to fruition.
Because he might not be able to clearly express his ideas, or tell you what he truly wants, it’s your job as a graphics designer to deduce that based on a series of factors.
This is where the issue of the target audience is raised because it would be of great help in determining what type of logo design he wants.
Remember, having as much information as possible makes it way more efficient, and the end product will likely be way better, and more to the client’s expectations, than if you started off blindfolded.
The number of revisions is important mainly from your perspective because you’ll be the one spending time on making them, and the logo design price you choose will largely depend on it as well.
Usually, the graphics designer suggests this number, but if the client knows his way around these things, he will give you the details right away. Basically, the higher the number, the higher the cost should be, so keep this in mind.
As for the time necessary to complete the logo, you’re going to have to see that for yourself. Take into account the research that you have to do in order to gather the necessary information, the few revisions that, waiting for the client’s feedback, and finally creating the end-product.
Experience is paramount here, and there’s really no other way to tell.
Branding Potential and Logo Presentation
However, the most important factor that will immediately convince your client that it’s definitely worth it to invest in your services is the potential that a good logo holds. More than just the symbol of the company, the welcoming card is shown across the world, it directly impacts the future wellbeing and success of the company.
It will play out a great role, if not the greatest role, in making the company known across the world, a game-changer in this competitive battleground. In other words, the highest potential of a good logo design is that it helps with the branding of the company.
After you’ve successfully gathered the necessary information, created some basic sketches that you’ve confirmed with the employer, it’s time to get to work. It should take such a long time now that you have the general idea of the desired logo.
The presentation of the design logo is one of the most important aspects of being a graphics designer, quite possibly more important than the design itself.
You should know how to persuade your client of the logo’s expressive power, and the inherent potential for the success of the business. If he isn’t convinced or doesn’t’ like any one of them, it’s time for the revisions. Getting back to work and rebuilding on the basic ideas will be part of the process, after all, and you must play it cool.
I hope this article helped you in figuring out why it is exactly that your logo design price should definitely be higher than 50$. Its fairness is dependent on multiple factors, and you should explain to them very clearly to the employer.