A vector logo is designed by using vector art, which employs mathematical models to calculate
What this means is that logos are designed by using vectors, so what we get are logos that are small in size and can be scaled to any size without losing quality.
When a company decides to design a logo the best options they have is to choose a logo design in a vector format because of the flexibility that is offered by this technology.
We have already seen that vector logos are easily scalable without losing quality but the main attribute of this format is its flexibility.
When you have a vector logo you can easily convert it into any of the other raster formats that you need, such
Most Commonly Used Vector File Formats
This stands for Adobe Illustrator which is one of the main software found in the adobe creative suite. AI is the most commonly used editor for vector graphics that was initially meant for Apple Macintosh users but has been adopted by Windows users as well.
The initials stand for Encapsulated PostScript which is also another Adobe format for vector graphics. It has since been known to be the most stable of the formats and even logos designed in Illustrator require one to have an EPS format as a backup.
In the print industry, the format is often recognized as the default and almost all of the printing machines are programmed to recognize this file format.
This is known as the Scalable Vector Graphic. It was formulated by the worldwide web consortium (W3C) as an alternative to the other two formats.
Traditionally web browsers have used raster images to output images but the numerous number of screen resolutions makes it difficult to have the same quality of output.
SVG as a
This is another format developed by Adobe that is associated with presentations as well as the display of printed media.
The graphic elements displayed using pdf do not take up much space and are usually viewed in the same quality across multiple devices.
This format also allows for other kinds of features to be added onto graphic elements such as sound effects, animations and links.
This is a Corel Draw format which was developed as an exclusive format. This means that to open or edit the images you must be using Corel Draw if you are on Microsoft Windows and when using a Mac OS you will need the Inkspace software.
The main advantage of CDR is its ability to maintain any special effects or parameters that the objects of the graphic may have.
Advantages Offered By a Vector Logo
Vector graphics are indisputably the best option in the creation of logos due to the high quality of the end product, but they also offer several advantages such as:
- Vector images are easy to edit as compared to other image types. This is achieved because an image can be split to its basic geometric shapes and you can interact with those elements, making adjustments to each without experiencing any loss of quality.
- Scalability is one of the main advantages of vector images because there is no limit to the level of resolution you need that will result in the loss of quality of the image.
- The file sizes of vector images are small compared to other image types. This is a result of mathematical models used when rendering a vector image. On contrary, file sizes of raster images have to be big because the program operating on the image has to constantly map and track all pixels so as to render the image correctly.
- Vector designing software allows you a combination of different graphical elements and text, which is a very important option when designing logos.
- Another advantage is the ease of exporting options that vector programs offer to designers. Once you have designed a logo you can easily export it to any vector format choice as well as any raster imaging format.
- This means that the designer can simply design a vector logo and then export it to different formats as may be needed for different use by various departments in the organization.
- Vector images are also easy to separate from the background since the shapes are composed of individual elements unlike raster images where the image is part of the background.
What to Do When You Do Not Have a Vector File For Use
It is quite common for a business owner to have a logo designed and not receiving it in a vector file format.
This happens when the individual requests a new logo design and in the end the designer sends him final logo graphic in png or jpg file type.
Most of the time the designer will have the original vector file that was initially created and all you have to do is a request for it.
An inexperienced designer might create a logo in a program that was initially created for raster image editing such as Adobe Photoshop so your logo use might be limited.
Steps to Follow When you are Designing a Vector Logo From a Raster Image Using Illustrator
- When you open Adobe Illustrator you will have the option to open a workspace, the place where you will design your work
- Illustrator offers a trace option for you to use which you can get from the menu options
- To add the image that you will use to trace, go to the menu and use the open option which will open an image from file. You can also drag and drop it into a workspace.
- When you click on the image that you have just added to an artboard you will get the tracing option open.
- Before you proceed it is important to check all the options available. There is a preview option that you should check, which allows you to view all the changes you make on a image
- There is a color complexity option that allow you to choose how the colors will be displayed, you can test out the various options before proceeding.
- The path slider option is also important to check because it allows your tracer to know how closely the tracing will follow the pixels of your raster image.
- The corner slider option indicates how rounded or sharp the corners of the trace will be, you can preset this and also adjust as you go.
- Finally, you can play around with the noise option. This option is especially important because it allow the tracer to identify incongruent pixels and smoothen the lines around them.
- Once you have satisfied the criteras you are now ready to trace. You can now click on the trace button and a trace is performed on your original raster image.
- Once the trace is complete, click on the expand option that will now convert your traced image to vectors.
- Once this is done, your image is ready for export as a vector file and when you are saving you can choose the vector format of your choice