To know about how to make a good logo design we need to know what a logo is first.
Logos have been used since the dawn of civilization. You can find on the flag of an Ethiopian kingdom or a tag for a clothing brand.
A logo is a graphical symbol representing a group or an organization. It is often a small graphical an abbreviation referring to a long name or agenda by the group.
A logo is a face in front of the large entourage of the company, and it is how people graphically imagine it. It is a profound saying that “the first impression is the last impression.”
In this modern world of pace and technology, the logo is the only weapon for a group to strike an intriguing first impression in the minds of the public.
It doesn’t matter if it is a shoe brand or a pharmaceutical company if the logo is not eye pleasing then it isn’t going to have an impact on the customer’s mind.
So What Makes a Good Logo Design?
There are five main aspects to good logo design:
To make a logo well first and foremost it needs to be simple so that people can easily understand the company at a mere glance.
The logo should be short and clean to make it simple such a design with just the initials of the company name like NASA or LV for Luis Vuitton and many more. Or it can only be a simple picture representing the name just like Apple.
It also has to be impactful design to the viewer to be a good logo, so that people can remember the name and the logo for a long time.
The design should be intriguing and also subtle to the eyes of the viewer something that impacts the viewer in a way that they want to know more about the company and the logo they are looking at.
When you’re creating a logo, remember that it can be run across all different media types scalable to different sizes, which might be a palm phone or a 500-inch billboard on the middle of times square and its details should always be in perfect quality.
Don’t forget to test how different sizes of a logo will look on the end media and different background proportions.
If you see that logo starts losing its recognition when scaled down, try to add some thickness to it and if there is background proportion which doesn’t suit your logo well, try to arrange its elements (symbol and typography) into a secondary logo design.
It is also an essential part of the logo design to be relevant to the target audience of the company.
Before you start with the design, should be aware of what the age group you’re trying to convey the message. Using flashy colors won’t interest a teen towards the company, and using plain colors won’t excite the kiddos to the toys.
A logo, to be a masterpiece of art, needs to be timeless. How will the logo effect people even after 20 to 50 years after making? Will it still be as intriguing as it seems the first day it was made?
For that, the designer must think out of the box, out of the flow, can’t follow the trend because trends come and go, but class never fades. Just like the Apple logo its been 43 years and it is still one of the most classy logos ever made.
4 Steps You Should Take to Create a Good Logo Design
To make a good logo, it is a must for the creator to gather information about what the company is about and what it is offering to the people. The motto of the company is a huge part of how the logo looks in the end.
It’s vital for your design that you research competing companies and their logos, explore how newly created logos are looking.
Then based on the information you’ll gather from the research make a concept design and consult with your client if you’re on the right path.
It is always better to have more that one sketch because the contrast between them makes one stand out from the other.
During the sketching process, you need to keep in mind that logos must have all the factors mentioned above such as simplicity, versatility, impactful, timelessness, and appropriation.
Choice of colors must be on point, and the design must be carefully created so it can express the motto of the company graphically and as well as carrying the name.
The designer should make a lot of sketches and keep all the discarded design at first because the more sketches you draw, the more ideas you have in hard copy which is easier to access and to work on.
After finalization, you must revise all the designs and unfinished works in case you’ve missed the point.
Revision is essential at this point because to make a logo a good logo you have to be very careful with the design and how it is carrying the message transmitted by the company.
Tiny details can add up to the end design, so attention to detail is required, and even after finishing with the design you should take the time and review the end logo again.
After you’ve finalized the logo, the process might not end. Some issues regarding the logo can arise, and you’ll need to fix it. Every improvement you make will increase the quality of the logo in the end.
After all, those recommended procedures were just guidelines for a good logo design, but the designer is the one who will add the meat on the bone.
You have to be creative and bold on what you design because in case of the logo you can’t rely on the current trend, you have to think out of the box and be innovative.
The question of what makes a good logo design will have different answers at different times.
At a time the more complicated your logo was, the better it was, the more art and more decoration involved in it would make the best seller, and sometimes the simpler it is, the better it is.
The greatest logos are the ones that survived different trends. They were versatile enough to be adjusted to needs through the times, and they didn’t lose their essence. Big companies have set their logos to be a mark of excellence, and a good logo should like that, evergreen.
It is like an emblem of honor and achievement of the companies. They don’t need any subtitles under their logos for recognition; the logotype itself is enough for the person to recognize the brand behind it.
The famous logos have the qualities listed and explained above or can I can say all of them have mastered in the qualities listed above.
To make a good logo design you should make sure you are successfully able to include all the great qualities from the list above, and every aspect will complement each other. In this way, you can design a perfect logo.
You might think a good logo design consists only all of this aspects, but no, there might be some logos that make you go “Wow,” but after carefully examining them you may see that they don’t contain all the aspects mentioned above.
You do not need to maintain all five aspects always in your designs. I wrote about these five aspects because I feel like this will help a beginner person on how to design a good logo.
But once you create a logo and start to become good at it, you will have more freedom, and you will subconsciously know what aspects you can skip, or you may add something new.
I hope I helped you and you learned something by reading this article and don’t forget to check out other content for some useful information.