Logo For Branding
A unique and crystal straightforward logo design is essential for your branding because it affects the overall scenario of the project or business. You can say it’s the most important visible element of a business.
There are thousands of designs through which brands are instantly recognizable by their specific logo.
So, a suitable logo is vital for corporate branding. A logotype is the first impression the customer or user sees and should reflect the professional concept and strategy. In that way, branding becomes easier.
You Are Getting What You Pay For
It’s a kind of investment that returns you back. So, the design shouldn’t be pixelated. If you use crapped or blurry visuality of a logo, it echoes a lack of professionalism and perfection.
In everything we do, we want to avoid vibes that show unprofessionalism. Nothing is more unskillful than adding your logo to a new fancy brochure or your website. All of a sudden, you see small dots surrounding your logo.
After a few minutes of distress, you ask yourself why your logo is pixelated?
Don’t stop here. Read the article further and find out how to avoid pixelated logo problems.
Understanding Resolution Or Pixel Stuff
The word ‘Pixelate’ means to break up the image into visible pixels. To get a complete concept of the word pixilated, firstly, we will have to go through how images are created and the image resolution.
Generally, two essential files are used for a logo design: bitmap or raster and vector.
Bitmap Or Raster Graphics
While designing a logo with bitmap or raster files relies on a pixel grid. Raster images are pixel-made graphics, and pixels are single tiny dots that create a visible image.
In a raster graphics system, images are structured with a fixed number of pixels containing a fixed amount of information. A color is assigned to each of these.
Raster kinds of images are measured by pixel per inch (PPI). For web graphics, pictures are saved at 72 PPI, which is low resolution. Images are usually exported at 300 PPI for print graphics, called high-resolution.
So raster images are saved with a certain number of pixels, and more pixels cannot be added to the image once it’s saved.
Because the numbers of the pixels remain constant, it causes the pixelated or blurry strange view of an image when you try to enlarge or zoom on it.
You are getting depth into it, but the actual amount of pixel doesn’t change.
The single dots composing the image are also enlarged when you enlarge the image. After editing, the image will gradually lose its quality if you resave it after editing.
This is why an image cannot be just loaded from the web and turned into a sizeable, flexible size. More pixels make a crispier image, but it will gradually lose its quality if customized.
Possible Solutions For Raster To Improve The Quality
To eliminate the pixelation problem when resizing a raster logo, you should create it from the start in the highest possible resolution.
You should use proper software for image resizing and resave it with a different name once it’s changed. So you will still have the original file format if something goes wrong.
The positive side of using bitmap or raster graphics is that it can be easily handled or opened with almost any program.
It also can be saved in different file types for another purpose. GIF, JPEG, PNG, and PSD are the most commonly used raster image file types.
However, a logo should be designed with vector software to avoid such problems with raster images.
Vector files use mathematical equations to create images with shapes or solid lines rather than pixels.
In a vector graphic system, an image uses complex algorithms to create smooth and clean lines.
Quality Can Be Maintained With Vector
The scalability of vector files provides high-quality prints. When an image is resized, the math equations recalculate it every time. The quality remains as clear as the
Without losing any image quality, this image can be scaled as large or as small as possible. The scalability of the vector can make a great logo, with the ability to shrink down or spread it up to a massive size for representing a brand with quality.
Flexibility With Vector Compared To Raster
So It’It’sportant to design your logo in vector graphics. Because correctly sized vectors can be saved in any bitmap or raster file type.
On the contrary, raster files cannot be converted to vectors. That’s why logo design should be created using vector software so that you can resize your logo infinitely needed, without any distortion.
ThaThat’sy vector type of logo is the best and easiest choice and will prevent it from becoming blurry.
Vector-based file types are generally AI (Adobe Illustrator), EPS, and SVG. Among them, Illustrator is the most used software.
Defend Your Logo Size
Besides using vector graphics, some other preventions will help you bypass the pixelation of a logo.
When creating or using a logo for desirable media, the most crucial first step is to talk with your client and determine the proper dimension.
This information will ensure that you save the logo in the correct final size.
If you start editing or resizing an already created raster document, it might result in an uneven look. On the other hand, it is easy to resize a vector type of image.
Once the logo has been designed correctly in the proper dimension, it needs to be also saved. In the case of web or screen use, it should be exported in 72 PPI, and for print graphics or PDF standards, it should be saved at 300 PPI.
So the trick is proper design and saving it in perfect size and resolution.
To Sum Up: Why Is My Logo Pixelated
A strong logo can grab consumers’ attention in the beginning. It can convey the vision of a brand and has the power to transform a random passer-by into a future customer.
Even company values can be displayed through it. It may play a role in building the foundation of the
More profound knowledge of using the right graphics tools, saving an image in a perfect dimension and using the proper resolution, and keeping the design in vector type form – which will give you the flexibility of editing the logo without losing its quality, are the key points to avoid from getting your logo pixelated.