Logo For Branding
A unique and crystal clear logo design is important for your
There are thousands of designs through which brands are instantly recognizable by their spacific logo.
You Are Getting What You Pay For
It’s a kind of investment that returns you back. So, the design shouldn’t be pixelated. If you use crapped or blurry visuality of a logo it reflects a lack of professionalism or perfection.
In everything we do, we want to avoid vibes that show unprofessionalism and nothing is more unprofessional than adding your logo to a new fancy brochure or your website and all of the sudden you see small dots surrounding your logo.
After a few minutes of distress, you start asking yourself Why is my logo pixelated?
Don’t stop here, read the article further and find out how can you avoid pixelated logo problem.
Understanding Resolution Or Pixel stuffs
The word ‘Pixelate’ means to break up the image into visible pixels.
Generally two types of major files are used for logo design called bitmap or raster and another one is vector.
Bitmap Or Raster Graphics
While designing a logo with bitmap or raster files the quality relies on pixel grid. Raster images are pixel made graphics. Pixels are single tiny dots which entirely create a large visible image.
In a raster graphics system, images are structured with a set of a fixed number of pixels containing a fixed amount of information and a color is assigned to each one of these.
Raster kinds of images are measured by pixel per inch (ppi). For web-graphics, images are saved at 72 ppi which can be called as low-resolution and for print-graphics images usually saved at 300 ppi which is called high-resolution.
So raster images are saved with a certain number of pixels. More pixels cannot be added to the image after once saved.
Because the numbers of the pixels remain constant it causes pixelated or blurry strange view of an image when you try to enlarge or zoomed on it.
You are getting depth into it but the actual amount of pixel doesn’t change.
When you enlarge the image, the single dots composing the image are getting enlarged as well. If you resave it after being editing the image will gradually lose its quality.
This is the reason why an image cannot be just loaded from the web and turned it into a large flexible size. More pixels makes a crispier image but it will gradually lose its quality if customized.
Possible Solutions For Raster To Improve The Quality
To get rid of the pixelation problem when resizing a raster logo, you should create it from the start in the highest possible resolution.
You should use proper software for image resizing and resave it with a different name once it’s changed, so you will still have the original file format in case something goes wrong.
The positive side of using bitmap or raster graphics is that it can be easily handled or opened with almost any type of program.
It also can be saved in different file types for different purpose. GIF, JPEG, PNG, PSD which are the most commonly used raster image file types.
However, to avoid such problems with raster images, a logo should be designed with a vector software.
Vector files allow images to be created with shapes or solid lines rather than pixels using mathematical equations.
In a vector graphic system, an image is made up of using complex algorithms for creating smooth and clean lines.
Quality Can Be Maintained With Vector
The scalability of vector file provides high-quality prints. When an image is resized the math equations recalculate it every time so that the quality remains as clear as
Without losing any image quality this type of image can be scaled as large or as small you want. The scalability of the
Flexibility With Vector Compared To Raster
So It’s important to design your logo in vector graphics. Because correctly sized vectors can be saved in any of bitmap or raster file types according to the usage.
On contrary, raster files cannot be converted to vector. That’s why logo design should be created using vector software so that you can resize your logo infinitely needed it, without any distortion.
That’s why vector type of logo is the best and easiest choice and will prevent it from becoming blurry.
Vector based file types are generally AI (Adobe Illustrator), EPS, SVG. Among them, Illustrator is the most used software.
Defend Your Logo Size
Besides using vector graphics there are some other preventions which will help you bypass the
The most important first step when creating or using a logo for desirable media is to talk with your client and figure out the proper dimension of the final media on which the logo will be used.
This information will ensure
If you start editing or resizing already created raster document it might result in an uneven look. On the other hand, it’s very easy to resize a vector type of image.
Once the logo has been designed correctly in proper dimension it needs to be also saved. In the case of web or screen use, it should be saved in 72 ppi and for print graphics or PDF standard it should be saved at 300 ppi.
So the trick is proper design and save it in perfect size and resolution.
To Sum Up: Why Is My Logo Pixelated
A strong logo can be used to grab consumer’s attention in the beginning. It can convey the vision of a brand and has the power to transform a random to a passer-by to a future costumer.
Even a company’s core values can be displayed through it. It may play a role in building the foundation of the
Deeper knowledge of using the right graphics tools, saving an image in a perfect dimension and using the right resolution, keeping the design in vector type of form – which will give you the flexibility of editing the logo without losing its quality, are the key points to avoid from getting your logo pixelated.